UI / Marketing Designer
I worked for 3 years as a Marketing / UI Designer for Netlify . The amount of work done during this time is massive. I’ve helped tackle 2 rebrands, doing the whole image of the Jamstack – Jamstack.org and Jamstackconf.com and creating a design system for it; creating illustrated mascots and stickers, OG Images, Marketing material like newsletters, PDFs, Banners, and Social Media campaigns. I helped create print material for several live events and contributed to developing brand guidelines and reusable components for other team members.
Netlify has gone through several rebrands since my start in 2019. In this last one, I was part of helping choose the colors and create key UI elements all over the site, unifying an Icon System, leading Illustration workshops to figure out the style, and a Design System Council to bridge marketing and the app together.
Having an established design system, we could scale our designs not only into web, but also marketing and promo components. Having a single source of truth helped keep designs consistent across all platforms.
Netlify had an ever-growing community that needed a more fun side touch, and this is where the Netlipets came in! Each team inside Netlify had a set of pets as their own mascot. These were also used within the answers forum .
