Senior Brand, Web & UI Designer
I joined Kestra in July 2026 as senior brand, web and UI designer, covering everything the product is seen through: the marketing site, the launch campaigns, the diagrams that explain an orchestration platform, and the physical presence at conferences.
The marketing site is where most of the UI work lands. I redrew the homepage header through several rounds before settling on the version that shipped, then rebuilt the page beneath it so the sections could be recombined rather than designed one at a time.
Customer stories got their own landing page and a set of components for the individual stories, so the content team can publish one without a designer in the loop.
Kestra 2.0 was the largest release since I joined, so it needed a campaign rather than a single announcement. Each capability got its own 16:9 card, sized for social and for the docs.
Auto-installed plugins, cloud plugins, plugin artifacts and versioned docs each carry the same layout, so the set reads as one launch even when the cards are seen weeks apart in different feeds.
Merch for the team and for conferences. The hoodie graphics reuse the brand gradient rather than flattening the logo onto a garment, which keeps them wearable outside a booth.
The crest variant and the shirts and caps round out the set, so there is something to hand out at every tier of an event.
Booths are the one place where the brand is physical, at roughly three metres wide. The artwork has to survive being read from across a hall and from an arm's length away.
This covers the full stand, the smaller variant for narrower slots, and the retractable banners that travel on their own for events like Kansas City 2026.
Kestra is an orchestration platform, so diagrams do a lot of the explaining. They were being redrawn from scratch each time, which is why none of them matched.
I built a component system for them instead, tuned for dark mode and for being read by AI tools, then rebuilt the architecture and AI workflow diagrams on top of it.
Every video, webinar and event needs a cover, and they are the most frequently produced asset on the team. A template system matters more here than any single image.
The set spans product walkthroughs, the Kestra Academy series, webinars, plugin releases and the square Luma covers for community events, all built from the same grid.
